Leadership Team
GENUINE Hospitality is led by industry veterans, Rob Willard and Kurt Furlong, both with over 35 years in the hotel industry:
Robert Willard
President, COO & Partner
Hotel operations
35+ years hospitality experience
Former co-owner in CPC & Midas Hospitality
BS, Hospitality Management
In his leadership role, Rob oversees Operations, Human Resources & Accounting and is responsible for assembling and retaining strong management teams at all GENUINE Hospitality properties and supporting the operational efforts throughout them. Co-founder of GENUINE Hospitality, Rob previously served 8-years as President & Partner with Midas Hospitality. Rob began his hospitality career with Winegardner & Hammons in 1989 and worked with Impac Hotels, Lodgian and B.F. Saul Company.
Rob graduated from The Ohio State University in 1991 with a Bachelor of Science degree in Hospitality Management and has been working in the hotel industry for over 30 years. He is known for outstanding performance, high integrity operations and straight-forward management style. His career is marked by relentless dedication to service, profitability and award winning achievement at every level
Kurt Furlong
Chief Revenue Officer & Partner
Revenue generation, revenue management and e-commerce
35+ years hospitality experience
Former co-owner in CPC & Midas Hospitality
BS, Hospitality Management
As co-founder of GENUINE Hospitality, Kurt Furlong’s expertise lies in revenue generation, revenue management, asset management, business planning, negotiation, profit maximization, customer relationship management and e-commerce. Previously, Kurt served as EVP & Partner – Sales & Marketing for Midas Hospitality and Vice President of Revenue for Lodgian, Inc., where he was responsible for revenue generation and revenue strategy for multi-million dollar portfolios of hotels, consisting of varying brands.
A hospitality professional with over 30 years of experience, Kurt has worked in all phases of hotel and restaurant operations. He serves as the 2019 Chair of the IHG Owners Association Board of Directors; he has also chaired the IHG Owners Distribution & One Rewards Loyalty Committees, Hampton by Hilton Advisory Council and The Ohio State University Hospitality Advisory Board of Directors. Kurt holds a Bachelor of Science degree in Hospitality Management from The Ohio State University.
Adam Miller
Hotel Support Director
20+ years of hotel experience
Hotel Operations & Sales
With over 15 years of General Manager experience with Hilton, Marriott, IHG, Hyatt, and Carlson brands, Adam supports all the hotel General Managers within the Genuine Hospitality portfolio in every aspect including, Sales, Operation, Human Resource, Payroll, Revenue Management, and Accounting.
Prior to being promoted to Genuine Hospitality’s above property hotel support, Adam had great success as General Manager, opening the 99-room Hyatt Place – Chicago / Wicker Park, where his dedication to hotel culture, customer satisfaction, top & bottom-line performance, delivered a successful opening with RGI of 140+% and top 8% in customer satisfaction of all Hyatt Place hotels in North America, all during the hardships of the pandemic.
When Adam is not supporting his hotels, he can be found on the golf course or catching a Chicago White Sox game.