About GENUINE Hospitality
GENUINE Hospitality was established in 2018 and has quickly become a leading hotel management company in the Midwest. Co-founders Kurt Furlong and Rob Willard joined forces, bringing 70 years of combined experience in hotel development, revenue generation, revenue management, operations, asset management and accounting services to their clients. GENUINE Hospitality executives recognize and understand the intricacies associated with hotel development, asset value and investment risk, and through delivering superior results, grow partnerships and investor returns.
GENUINE Mission
Our mission is to provide the finest facilities and services in the market, while providing safe and secure hotels for our employees and customers. We desire to be the partner of choice by delivering genuine hospitality to our associates, customers, investors and partners.
GENUINE Vision
Create a company culture that enhances associates’ lives, invest in our communities, and deliver industry-leading results in all facets of our business.
